At AssureOkay, operated by Grepus LLC ("we," "us," "our"), we prioritize the protection of your privacy and personal information. This Privacy Policy outlines our practices regarding data collection, use, and protection at AssureOkay.com and our mobile applications (iOS and Android). By using the AssureOkay website, mobile applications, and services (collectively, "the Service"), you agree to the practices described in this policy.

Information We Collect

To provide our check-in and safety monitoring services, AssureOkay collects the following types of information:

Account and Profile Information

Name, email address, phone number, and time zone
Account credentials (password, authentication tokens)
Country, country code, and city (if provided)
Profile preferences and settings
Onboarding profile details, which may include age group, living situation, health concerns, and information about who worries about you

Emergency Contact Information

Names, email addresses, and phone numbers of your designated emergency contacts
Contact opt-in status and communication preferences

Check-in and Schedule Data

Check-in schedules, frequencies, and times
Check-in history and status (completed, missed)
Wellness check-in responses and mood data
Streak and engagement data

Pet Information

Pet names, types, breeds, medical needs, feeding instructions, care instructions, veterinarian name, and veterinarian phone number

Digital Will Data (Plus Subscribers)

Documents and files you upload for storage and distribution
Personalized messages you write for designated contacts
Executor and contact designations and permissions
Verification status and release history
File assignment configurations (which contacts receive which files)

Note: If you choose to encrypt your Digital Will documents, your 12-word recovery phrase is stored only in your local browser or device storage and is never transmitted to or stored on our servers.

Health and Presence Signals (Apple Watch / HealthKit)

If you opt in to passive presence detection on a paired Apple Watch or HealthKit-enabled device, AssureOkay collects a minimal set of health and activity signals strictly to infer that you are alive and active during your scheduled check-in windows. This feature is off by default and is enabled separately from any other consent.

Heart rate samples (numeric value and timestamp)
Step count samples (numeric value, observation timestamp, and the time window the count covers)
The platform that produced the signal (e.g., iOS, watchOS) and the time the sample was observed

We do not collect raw heart-rate waveforms, ECG traces, blood oxygen, sleep stages, workout details, stand-hour events, location data, or any other HealthKit category beyond the items listed above. Presence signals are used only to (a) suppress reminder notifications when activity is recently detected, (b) auto-complete a pending check-in when activity is observed inside its window, and (c) display a "last signal received" indicator inside the app. Presence signals are retained for 30 days and then automatically deleted, and you may request earlier deletion at any time by emailing support@AssureOkay.com.

Emergency Button (Watch SOS) Data

If you use the watch-based emergency button to manually trigger an alarm, AssureOkay records:

The time you triggered the alarm and the time it was received by our servers
The trigger source (e.g., watch_panic) and a client-generated alarm identifier used for retry/idempotency
Whether and when the alarm was cancelled, resolved, or escalated, and which contacts were notified, on which channel (email, SMS), and at what time
The outcome of escalation (acknowledgements by contacts, AI phone-call attempts, etc.)

We do not attach precise location, audio, or biometric payloads to a manually triggered alarm. The data above is retained as part of your check-in/alarm history for the duration of your active account, except that alarms cancelled by you within the pre-escalation grace window are pruned within 90 days.

AI Phone Check-in Data (Plus Subscribers)

Voice recordings from AI phone calls
Transcripts of conversations
AI analysis results and safety assessments
Call metadata (timing, duration, status)

Device and Technical Information

Device type, operating system, and version
App version and build number
Push notification tokens, including Expo push tokens for mobile app notifications
Browser type and version (for web access)
IP address
Crash reports and error logs

Payment Information

Subscription plan and billing cycle
Payment method details are processed by our payment processors (Stripe, Apple App Store, or Google Play Store). We store only the last four digits and type of your payment card for display purposes; full payment details are not stored on our servers
Transaction history and subscription status

Usage Data

Information about how you interact with our Service, including pages visited, features used, and actions taken
Visitor analytics data, including hashed IP address, referrer domain and path, device type, browser, country, and city
Referral information (if you joined through a referral link)
Activity audit logs that record changes made to your account data for security and integrity purposes

How We Use Your Information

AssureOkay uses your information to:

Provide and maintain our check-in and safety monitoring services
Send reminders for scheduled check-ins via push notifications, email, SMS, or AI phone calls
Notify emergency contacts if you miss a check-in
Use opt-in health and activity signals from a paired Apple Watch or HealthKit-enabled device strictly to infer that you are alive and active during a check-in window, suppress unnecessary reminders, and auto-complete a pending check-in
Process and escalate user-initiated emergency alerts (e.g., the watch SOS / panic button), including the 30-second pre-escalation cancellation window and post-escalation "false alarm" cancellation flow
Store and distribute Digital Will documents and personalized messages according to your settings
Process verification checks and executor release requests for the Digital Will feature
Improve and personalize our services
Communicate with you about your account and our services
Process payments and manage subscriptions
Detect and prevent fraud and abuse
Monitor and improve application performance and stability
Comply with legal obligations
For Plus subscribers with AI Phone Check-ins:
- Make automated phone calls at scheduled times
- Process and analyze voice interactions for safety assessment
- Train and improve our AI systems
- Monitor service quality and effectiveness
- Maintain call records for safety and verification purposes

AI Phone Check-in Data Processing

For Plus subscribers using our AI Phone Check-in feature:

Voice Data Storage: We temporarily store voice recordings and transcripts for service delivery and improvement
AI Processing: Your voice interactions are processed by our AI systems to:
- Assess your wellbeing and safety status
- Detect potential emergency situations
- Improve conversation quality and accuracy
Retention Period: Voice recordings are retained for up to 30 days, while metadata and safety assessments may be kept longer for service improvement and legal compliance
Data Security: All voice data is encrypted in transit and at rest

Sharing Your Information

AssureOkay does not sell or rent your personal information to third parties. We may share your information in the following circumstances:

With your emergency contacts, as per your settings and in case of missed check-ins
With designated Digital Will contacts and executors, when documents are released according to your settings
With service providers who assist us in operating our business and providing our services, including:
- Stripe - payment processing and subscription management
- Twilio - SMS messaging and phone services
- Bland AI - AI-powered phone call services (voice data is shared for call processing)
- Rollbar - error tracking and crash reporting
- Apple App Store / Google Play Store - in-app purchase processing
- OpenAI - AI-powered analysis of wellness check-in data, including sentiment analysis and wellness insights
- Expo - push notification delivery for our mobile applications
- Email delivery services - for sending notifications and alerts
If required by law, legal process, or government request
To protect our rights, safety, or property, or the safety of our users
In connection with a merger, acquisition, or sale of assets (you will be notified of any such change)

Data Storage and International Transfers

Your data is stored on servers located in the United States. If you are accessing the Service from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. By using the Service, you consent to the transfer of your information to the United States.

Our third-party service providers may also process your data in other jurisdictions. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes described in this policy. Specific retention periods include:

Account data: Retained for the duration of your active account. Permanently deleted within 30 days of account deletion.
Check-in history: Retained for the duration of your active account. Permanently deleted within 30 days of account deletion.
Emergency contact information: Retained while the contact is active on your account. Permanently deleted within 30 days of contact removal or account deletion.
AI voice recordings: Retained for up to 30 days after the call. Metadata and safety assessments may be retained longer.
Presence signals (Apple Watch / HealthKit): Retained for up to 30 days from the time the sample was observed and then automatically pruned. You may purge stored signals at any time from the app.
User-triggered emergency alarms: Active and resolved alarms are retained for the duration of your active account as part of your alarm history. Alarms cancelled by you within the 30-second pre-escalation grace window (i.e., before any contact was notified) are pruned within 90 days.
Digital Will documents: Retained for the duration of your active Plus subscription. Deleted 30 days after account termination or subscription lapse.
Payment and transaction data: Retained as required by financial regulations and tax law (typically up to 7 years for transaction records).
Error logs and crash reports: Retained for up to 90 days.
Usage and analytics data: Retained in aggregated, anonymized form indefinitely for service improvement.

Sensitive Health Data and Opt-In Controls

Heart rate and step counts read from Apple Watch or HealthKit are treated as sensitive health information. We collect them only when you have separately opted in to passive presence detection, we use them only for the limited safety-inference purposes described above, and we do not sell, share for advertising, or use them to train third-party AI models. You can withdraw consent at any time by revoking AssureOkay's HealthKit permissions from the Health app on your iPhone, which immediately stops new collection, and you may request deletion of previously collected signals by emailing support@AssureOkay.com. AssureOkay is not a HIPAA-covered entity and does not act as a covered entity or business associate; the Service is not a medical device and is not intended to diagnose, treat, monitor, or prevent any medical condition.

Data Security

We implement various security measures to protect your personal information, including encryption of sensitive data in transit and at rest, secure socket layer (SSL) technology, and access controls. Digital Will documents may be additionally encrypted using client-side encryption with your personal recovery phrase. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You have the right to:

Access, correct, or delete your personal information
Object to or restrict certain processing of your data
Request a copy of your data in a portable format
Opt-out of marketing communications
Disable push notifications through your device settings
Revoke HealthKit permissions for AssureOkay from the Health app on your iPhone, which immediately stops new presence signals from being shared with the Service
Request deletion of presence signals previously collected from your device by emailing support@AssureOkay.com

Account Deletion

You can delete your account at any time through the Settings page within the AssureOkay app or website. When you delete your account:

Your account is deactivated immediately and you will be logged out
All personal data — including check-in schedules, emergency contacts, pet information, wellness data, and Digital Will documents — is permanently deleted within 30 days
Digital Will documents already released to contacts prior to deletion remain accessible to those contacts
Your subscription will be cancelled
This action is permanent and cannot be undone

To exercise any of your other rights, please contact us at support@AssureOkay.com.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
Do Not Sell My Personal Information: AssureOkay does not sell your personal information to third parties and has not done so in the preceding 12 months.

To exercise your CCPA rights, please contact us at support@AssureOkay.com. We will verify your identity before processing your request.

Cookies and Tracking

AssureOkay uses cookies and similar tracking technologies to enhance your experience, analyze usage, and assist in our marketing efforts. You can manage your cookie preferences through your browser settings.

Children's Privacy

AssureOkay services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child, please contact us at support@AssureOkay.com.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and mobile applications and updating the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

support@AssureOkay.com